Wilkins Consultancy
Quillion is a software house with world-leading technology in
model-based engineering asset information management, operating in the railway, oil
and gas markets. Wilkins Consultancy provided an interim Sales & Marketing Director
to close critical contracts, build a prospect pipeline and generate revenue in a
turn-around situation. In 9 months over £1M of business was sold and delivered,
and a prospect pipeline built of over £3M.
Activities included:
- Definition of the market and competitive positioning
- Development of clear value propositions, and marketing messages
- Product launch, and the implementation of lead generation programmes
- Development of prospects, win strategies and contract negotiations
- Recruitment of a new sales team, including a permanent Sales & Marketing Manager
- Initiation of a third-party channel and affiliate organization strategy
- Working with the rest of the Board to ensure the short-term survival of the company, followed by controlled growth.
