Wilkins Consultancy

Industri-Matematik

Industri-Matematik International (IMI) is a Swedish-based supplier of a supply chain management, fulfilment and e-commerce product. Wilkins Consultancy has worked with the UK subsidiary to determine the product value propositions, competitor positioning, marketing messages and marketing programmes, and to undertake customer and prospect win / loss debriefs and competitor awareness research. This was extended to the production of the European Field Marketing Plan and the definition and management of the UK pilot of IMI's major world-wide marketing programme "Beyond ERP".

More about the "Beyond ERP" campaign


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